Why Have Package Tour Itineraries Been Homogeneous? Insight From Industry Subgroup Relations
نویسندگان
چکیده
In addressing one of the least-researched areas in tourism—the formation product strategies—this study focuses on homogeneous package tour phenomenon. It draws Industrial Organization theory to explore impact relationships between industry subgroups development such products. With a specific focus Chinese tours UK, itineraries were firstly mapped provide visualization relative homogeneity. Then, by examining resource traits participating firms, two distinguished: operators (including wholesalers and retailers) travel agencies Online Travel Agencies). was found that determination homogeneity involves combination dependent relationship operators; more independent agencies; nature interdependence two. Strong bargaining power part suppliers weaker customer further strengthened
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Travel Research
سال: 2022
ISSN: ['1552-6763', '0047-2875']
DOI: https://doi.org/10.1177/00472875221141881